Marketing Assignment Essay Example for Free

Marketing Assignment Essay My chosen retailer is Pick n’ Pay which is a company owned by South African entrepreneur Raymond Ackerman in 1967. Pick n’ Pay was able to gain a large share of the market because Raymond Ackerman’s policy of putting offering customers the best value for their money before profit maximisation and various social responsibility programmes have made them a household in South Africa. Question 1 Pick n Pay bridges the following gaps: * Space. * Time. * Information. The space and time, value gaps are bridged by pick n’ pay, by establishing what the market really wants and providing consumer what they want at the right price in the right environment. -Information on products is readily available in stores during promotions and generally accessible in store. -Pick n’ Pay offers financial services like credit on large purchases like appliances. -Through bridging these gaps Pick n’ Pay has been able to establish long term relationship with consumers. Question 2 An organisation has to perform its primary amp; auxiliary marketing activities efficiently and in a timely manner to ensure that the needs/ of the customer are met. Pick n’ Pay also owns its own transportation fleet so they have more control over meeting demand on time. * Pick n Pay conducted detailed market research in order to properly serve its market as all store formats are as diverse as the geographic area they operate in, from the large hypermarkets to the express stores in petrol stations, they cater to all different market segments. Pick n’ Pay also own Boxer supermarkets which cater to low income groups such as rural areas. * They form of standardisation and grading is their policy of giving consumers double their money back on Pick n’ Pay products if they not satisfied with the quality, This policy enabled Pick n’Pay to gain the trust of consumer which translates into Customer loyalty. All other products offered by Pick n’ Pay have to follow certain regulations before being offered to the public. Pay has to take the necessary steps to ensure that products like fruits are available all year round which means such products need to be stored in fridges and other products have to be stored properly so they don’t get damage before getting to the actual store so they don’t incur any losses. * The risk of loss or damage is to be mitigated by the form of having insurance policy to cover the business. * Pick n’ Pay borrows money from banks to cover the day-to-day operations; Raymond Ackerman says many businesses that were destined for greatness failed because they didn’t have enough cash to run their daily operations. I would say Pick n’ Pay uses the societal marketing-oriented concept because of their environmental initiatives which have even gained the organisation a Sunday Times Top Brand Grand Prix award for the company that did the most to promote â€Å"green† issues and social upliftment of communities. Raymond Ackerman stresses the importance of doing â€Å"good† business which means implementing sustainable practices in the work environment and doing what the business is obligated to do in terms of social responsibility. Here are some environmental initiatives have introduced: * Green Products- Products that are 100% recyclable with active ingredients that are made from sustainable,natural ingredients. * Introduced limited edition eco-friendly bags to limit the use of plastic bags * Pick n’ Pay vehicles use a low sulphur content diesel and ozone-friendly lubrication oils. * Setting up recycling points at Pick n’ Pay stores * In 2009 they opened up 3 Pick n’ Pay express stores, starting a new era of green retailing. These type strategies will gain the business long term customers because of its awareness of contributing positively to the environment. Question 4 I would say my chosen retailer has evolved to this level because they the good relationship it has with its stakeholder that’s why they have been able to offer the market such good prices and within any business you need to maintain good relationship with your suppliers for example, this would ensure that everything is delivered in a timely time and with your employees to ensure that their product are product and know what’s expected of them. Pick n Pay has a number of policies and guidelines to govern relationships with its stakeholders so every interaction with its stakeholders is morally sound and is in line with the correct practices so that customers are satisfied and customers are retained. Question 5 5. 1 The micro environment of Pick n’ Pay is its internal stakeholders which would be: * Employees * Investors * Management The business has full control over this environment. The market environment is the outside of the business and the business can only control this environment to a certain degree. The market environment comprises of: * Suppliers * Competitors- Checkers,Spar,Woolworths. * Customers * General Public – Brand Perception and Brand awareness. 5. 2 Pick n Pay is a company that focuses a lot on physical environment and socio economic issues as it recognises the importance of sustainability practices in its business due to the fact that natural resources are not available in infinite quantities and the damage us humans are doing to the environment. Pick n’ Pay has also implemented programmes that challenge socio economic issues such as unemployment. Here some the changes and programmes implemented to adapt to changes/trends in the macro environment: * Setting up recycling points at Pick n’ pay which in turn provides employment. * â€Å"Green† products – 100% recyclable products with natural active ingredients that don’t harm the environment. * BEE programmes which allows people from disadvantaged backgrounds to own a Pick n’ Pay franchise store. * Pick n’ Pay company also recently extended its ‘Green Range’ of household products to include garbage bags made from 100% recycled material, 70% of which is post-consumer recycled materials.

Civil War Study Guide :: essays research papers

1. Alexander Hamilton - He was one of the earliest and most active nationalists, believing that the continental congress needed to be strengthened or overthrown in favor a new, more imposing federal government that could legislate within the states, which the continental congress could not do. Hamilton was the spokesman for an active government, stressing the principle of government "Responsibility", against the Jeffersonian/Madisonian principle of public vigilance and suspicion of government power. Recent scholars have argued that these two philosophies form the thesis-antithesis of the post-revolutionary era—Alexander Hamilton being the figurehead of responsible government. 2. Thomas Jefferson - Jefferson's idea for the United States was that of an agricultural nation of yeoman farmers, in contrast to the vision of Alexander Hamilton, who envisioned a nation of commerce and manufacturing. Jefferson was a great believer in the uniqueness and the potential of the United States and is often classified a forefather of American exceptionalism. American exceptionalism is the idea that the United States and the American people hold a special place in the world, by offering opportunity and hope for humanity, derived from a unique balance of public and private interests governed by constitutional ideals that are focused on personal and economic freedom. 3. Henry Clay – Henry Clay was known as â€Å"Mr. Whig† because he was one of the founders of the party. He was a 3 time presidential loser. In 1824, he advocated high duties to relieve the prevailing economic distress, which he pictured in a brilliant and effective speech. Although they were caused by the reactionary effect of a disordered currency and the inflated prices of the War of 1812, he ascribed the problems to the country's dependence on foreign suppliers and markets. He said that the United Kingdom was a shining example of the wisdom of a high tariff; and no nation ever flourished without one. He closed his principal speech on the subject in the House of Representatives with a glowing appeal in behalf of what he called the "American System."Henry Clay's American System was a plan to strengthen the nation's economy by tying the North, South, and West together. It called for: Federal funding of infrastructure improvements (such as the Erie Canal and a series of highways) funded by a raised tariff on imported goods. Using protective tariffs to encourage development of domestic industry, and Reliance on domestic financial resources. Henry Clay was only twenty-two, when, as an opponent of slavery, he vainly urged an emancipation clause for the new constitution of Kentucky. Civil War Study Guide :: essays research papers 1. Alexander Hamilton - He was one of the earliest and most active nationalists, believing that the continental congress needed to be strengthened or overthrown in favor a new, more imposing federal government that could legislate within the states, which the continental congress could not do. Hamilton was the spokesman for an active government, stressing the principle of government "Responsibility", against the Jeffersonian/Madisonian principle of public vigilance and suspicion of government power. Recent scholars have argued that these two philosophies form the thesis-antithesis of the post-revolutionary era—Alexander Hamilton being the figurehead of responsible government. 2. Thomas Jefferson - Jefferson's idea for the United States was that of an agricultural nation of yeoman farmers, in contrast to the vision of Alexander Hamilton, who envisioned a nation of commerce and manufacturing. Jefferson was a great believer in the uniqueness and the potential of the United States and is often classified a forefather of American exceptionalism. American exceptionalism is the idea that the United States and the American people hold a special place in the world, by offering opportunity and hope for humanity, derived from a unique balance of public and private interests governed by constitutional ideals that are focused on personal and economic freedom. 3. Henry Clay – Henry Clay was known as â€Å"Mr. Whig† because he was one of the founders of the party. He was a 3 time presidential loser. In 1824, he advocated high duties to relieve the prevailing economic distress, which he pictured in a brilliant and effective speech. Although they were caused by the reactionary effect of a disordered currency and the inflated prices of the War of 1812, he ascribed the problems to the country's dependence on foreign suppliers and markets. He said that the United Kingdom was a shining example of the wisdom of a high tariff; and no nation ever flourished without one. He closed his principal speech on the subject in the House of Representatives with a glowing appeal in behalf of what he called the "American System."Henry Clay's American System was a plan to strengthen the nation's economy by tying the North, South, and West together. It called for: Federal funding of infrastructure improvements (such as the Erie Canal and a series of highways) funded by a raised tariff on imported goods. Using protective tariffs to encourage development of domestic industry, and Reliance on domestic financial resources. Henry Clay was only twenty-two, when, as an opponent of slavery, he vainly urged an emancipation clause for the new constitution of Kentucky.

Compare and Contrast Poems by John Donne and Michael Drayton Essay

The poem, To his coy mistress is very much Carpe Diem but the poet Andrew Marvell who wrote it was influenced by both Metaphysical and Classical types of poetry, the way in the beginning of the poem he seems to talk about things in a very slow way, walking, time slowing down to try to woe the women in a much quicker, the poem also shows a lot of Petrachan influences as when Andrew Marvell says ‘Thine eyes, and on thy forehead gaze’ and ‘Thy beauty shall no more be found’. The poem is very much more in use of words that show the women in which the poem is talking about as being a goddess as I said earlier; this seems to play a large part in the poem. poem which is also very Carpe Diem is, to the virgins, to make much of time, this poem uses irregular (starvea) stress’ and unstressed’ words, but does have a regular amount of feet throughout the poem. The poem The Flea is very different to the other two before, it is a metaphysical poem which is much more interesting, it uses a much more dialectic view of wooing a women. It uses the fact that as a flea has bitten both the poet and the women of whom he is in love with, that it means that there are three lives all together in one and that him and his love almost ‘more than maryed are’. The structure of the poem uses the end of each paragraph as a conclusion for what it has just been stating. The poem uses imagery as it describes the two lovers together in the Flea with its dark walls of ‘Jet’ referring to the colour jet black as there is no light in the Flea. At the end of the poem it shows that the women is wanting to kill the flea and he is comparing himself to the flea and saying that the flea is innocent because all it has done is take a tiny prick of blood from her and is it really worth the fleas life. The poet is using the idea of persuasion on the women by using the flea as an example. When it comes to the conclusion of the last paragraph it shows the poet’s persuasion again for that by the women killing the flea it has taken a small bit of life away rom her as it bit her and took some of her blood. The poet is much more different to the previous poets also as his persuasion has much more of a point to it, and uses a more intelligent argument against the women. The next poem was Song. To Celia, this is a classical poem which emphasises carpe diem is interesting. The poem is not in a common dialectic structure, it does have a felling that the poem is mainly based on the, fast, quick, instant love at the start of the poem. The poem involves a very large part at the end of an affair scene where Ben Johnson writes ‘Of a few household spies? Or his easier ears beguile,’ this is speaking about the servants of the house in which the women which the man is involved with stays at, that they will only have to trick the servants from seeing them together. The structure of the poem is done using rhyming couplets and a trochaic tetrameter, the poem can be related to, to his Coy Mistress as it is also Carpe Diem. The poem, The Passionate Shepherd to His Love; this poem is a very stereotypical one as it portrays an idealised view of the country, it shows a much pastured view of the countryside. The poem is trochaic and it keeps a steady a,a,b,b pattern. The poet obviously did not have any view of the country and was probably a city person. The poem speaks about him and his love being whisked away into the countryside to live there in peace, with beds of roses for his love. The view of country is very much like a place that would be very hard to find in life; it is a much idealised view. The poem Sonnet is a very strange one; it does not have a set pattern for its rhythm and is very staggered. It involves the poet explaining all the different ways in which he loves the women in speaking. It uses classical influences with the poem having no persuasive felling to it. The poet uses Petrachan factors as the poet says about he loves all the aspects of the women, her breath, loving her freely, and purely.

Martin Luther King The Civil Rights Movement - 1900 Words

From 1955 to 1968, Martin Luther King was a major leader of the Civil Rights Movement in America. Brought up in the midst of traditional Southern Black ministers, King’s childhood was surrounded with the strong racial prejudices of the South. As a middle class southerner, he built an armour of righteousness and equality around him and it was these strong values that influenced his decisions in life. We judge significance in various ways - how important a person is to us, how important they were to others and how they changed our life s for the better or worse. Therefore, when we begin the debate, I strongly believe that Martin Luther King-(King) was extremely significant in some areas of the Civil Rights Movement. Such as his†¦show more content†¦The bus company eventually decided to give in and eliminate segregation on their buses as they lost 75% of their customers. From this event, more than 20 other cities started bus boycotts in support of King, one black m inister wrote â€Å"the once dormant and quiescent Negro community was now fully awake†, this shows that King’s actions were very important as they rippled across the nation, influencing the people s opinion. http://www.historylearningsite.co.uk/the-civil-rights-movement-in-america-1945-to-1968/montgomery-bus-boycott/ Possibly the most influential point in the debate on assessing the significance of Martin Luther King would be his speeches. King had a way with words and his words were a strong turning point in the minds of the people of America. A major influence was the speech King gave in Washington on August the 28th, 1963. This public speech was named ‘I Have a Dream’, it calls for social, economic and racial equality for everyone living in the United States Of America. This speech was so important in the movement partly because it reached the ears of 250,000 people. He also made sure he delivered his speech in a very powerful related location, on the steps of the Lincoln Memorial. King’s speeches were recorded and made a big impact on the minds of millions and over time they have played a part in different contexts throughout history.Show MoreRelatedMartin Luther King And The Civil Rights Movement979 Words   |  4 PagesMartin Luther King remains one of the most controv ersial historical figures of the 20th century. Historians and modern politicians alike, challenge his contributions to the Civil Rights Movement and the legitimacy of his leadership. While King is traditionally presented as a leader of the movement, Ella Baker, an African American Civil Rights activists, questions this convention and claims â€Å"the [Civil Rights] movement made Martin.† Furthermore, often portrayed as the decisive factor of social changeRead MoreThe Civil Rights Movement : Martin Luther King Jr.1468 Words   |  6 PagesThe Civil Rights Movement is one of the greatest things in this world we are most grateful for. If we lived during the time of segregation it would have been a difficult time for us because anyone with a different skin tone would not have equal rights like the white Americans did. Furthermore, there were many people who did things to give people with color rights. Of these people was a pastor named Martin Luther King Jr. he contributed greatly to the field of Civil Rights movement with marchesRead MoreMartin Luther King Jr. and the Civil Rights Movement 597 Words   |  2 Pagestheir rights? People who did not let anything get in their way, no matter how tough times got? This place was American during the 1960s. Change in American was about to come and the people in American were going to make sure it happened. The 1960s was a time of determination, self-expression, and excitement. The 1960s came with many ups and downs. But there was many people in the 60s that made a change during that time and their legacy still has an affect on us today. People such as Martin LutherRead MoreThe Civil Rights Movement : Martin Luther King Jr.1174 Words   |  5 Pagesmemorable figure that revolutionized equally in the United States is Martin Luther King Jr. King was an activist leader during the Civil Rights Movement who nonviolently protested along with many of his followers, involving civil disobedience, peaceful symbolic protests and economic noncooperation. He used great and powerful speeches regarding racial discrimination and used other ways to fight back against inequality. For instance, King was arrested for nonviolently protesting in Birmingham when the cityRead MoreThe Civil Rights Movement : Martin Luther King Jr. Essay1690 Words   |  7 PagesA civil rights leader by the name of Reverend (PBS, 2016) Martin Luther King Jr. changed the world he occupied and chang ed the future course of the United States of America by advocating for desegregation. Martin Luther King Junior was on a mission to end the segregation of the African American community. Segregation was the post result of slavery throughout the United States of America which enslaved Africans. He challenged the status quo of the time. Protesting peacefully and advocating for socialRead MoreThe Civil Rights Movement : Martin Luther King Jr.1305 Words   |  6 PagesThe Civil Rights Movement was a crucially essential and impactful part of American history. Since the beginning of the first colonies, racism, segregation, and mistreatment has been present in our country. First coming to the new lands through the Triangular Trade, African Americans have suffered of a lack of humane rights. As they stood up for themselves, and other non-African American supporters with them, they lead to the unraveling of one of the longest successful trials that have been foughtRead MoreMartin Luther K ing Jr And The Civil Rights Movement1134 Words   |  5 PagesWhen we think of the Civil Rights Movement, we often think of the most prominent leaders like Martin Luther King Jr, Rosa Parks, and Malcolm X who’ve surely paved the way for the beginning of the movement. However many times we overlook the ones who aren’t talked about in the classrooms during Black History Month, or when we’re discussing the Civil Rights Movement. In response, I dedicate my paper on an African-American Organization to those who promoted the freedom and rights of Black Americans andRead MoreMartin Luther King s Civil Rights Movement1367 Words   |  6 Pages In 1963 Birmingham, Alabama became a main focus for the civil rights movement. As a city, Birmingham had made its mark on the civil rights movement for years. The activities of Bull Conner and the bombed church which killed four school girls are only a few contributing occurrences that made Birmingham known to many Americans. The KKK thrived in the city and Martin Luther King described it as America’s worst city for racism. Everything was segregated, from businesses and churches to librariesRead MoreMartin Luther King Jr. : The Start Of The Civil Rights Movement1008 Words   |  5 PagesEssay The Civil Rights movement was a push to expand the rights of African Americans in the United States. It is widely known that Martin Luther King Jr. was the figurehead of this movement he got his start in the Montgomery bus boycotts as he organized and spoke on behalf of the African American community in Montgomery and worked closely with Rosa Parks and other civil rights activists. Although this is where the movement’s most prominent leader got his start, it should not be consideredRead MoreThe Montgomery Boycott And Martin Luther King And The Civil Rights Movement1019 Words   |  5 Pagesprotest, one famous protest being the Montgomery Boycott, which was lead by African advocate, Martin Luther king Jr. King led his people in the Civil Rights Movement, the Montgomery Bus Boycott and the Washington March using passive protests. In 1964, King was awarded the Nobel Peace Prize and died in 1968. Another African-American leader was Malcolm X, who was also an activi st in the Civil Rights Movement. When Malcolm was young, he lost his father for being an organizer for Marcus Garvey. During